AATU Dog 80/20 Salmon & Herring 1kg

£8.07 81p per 100g
Will caught*
*Wild caught when seasonally available

Mother nature evolved dogs and wolves as carnivores, 'meat eaters', animals deriving their energy and nutrient requirements mainly from meat protein. However, a study has found that a key factor in the domestication of dogs was their ability to easily digest carbohydrates and starch in food. Whilst this may be true, at Pet Food UK we always believe in a happy balance and fully understand that there is no one food that works for all dogs. This is the prime reason for formulating AATU, a bespoke and unique 80/20 diet that can benefit dogs who suit a higher meat diet. AATU was the first mono protein 80/20 balanced diet, and is made using fresh, raw and dehydrated fish and animal protein.
The fresh and raw protein is pre-cooked using our 'low & slow'™ method to ensure efficient digestion of the meats. AATU is free of grain, white potato and gluten (a composite known to cause allergic reactions) and is a low glycemic diet.
AATU is veterinary approved and can be fed on its own or with its nutritionally partnered AATU for Dogs canned meats.

AATU is handcrafted in small batch recipes, naturally made without artificial colours, without artificial preservatives, without artificial flavours and without GM ingredients.
AATU is also the first product from Pet Food UK to include their unique 'Super-8' : a bespoke combination of 8 vegetables, 8 fruit, 8 herbs and 8 botanicals 8 spices.

Key Benefits

Multi fish protein, Omegas, joint care botanicals, Freshly prepared, Small batch fruits, herbs, vegetables, 80% salmon & herring, 20% vegetables, fruit herbs, botanicals, 0% grain, gluten & white potato, Super 8 - 8 vegetables, 8 fruits, 8 herbs. 8 botanicals & spices, Good Shopping Guide - Ethical Pet, The Ethical Company Organisation - Ethical Award, Approved by vets, Naturally made without artificial colours, preservatives, flavours, No added synthetic colourings, flavourings or preservatives


80% Fish (51% Salmon, 29% Dehydrated Herring), Sweet Potato, Chickpeas, Peas, Lucerne, Salmon Stock, Carrots, Tomato, Chicory, Tapioca, Apple, Pear, Cranberry, Blueberry, Mulberry, Orange, Bilberry, Cowberry, Parsley, Peppermint, Spirulina, Seaweed, Oregano, Sage, Marjoram, Thyme, Chamomile, Rosehip, Stinging Nettle, Yucca, Marigold, Aniseed, Fenugreek, Cinnamon, Hip & Joint Care (Glucosamine 178mg/kg, MSM 178mg/kg, Chondroitin 125mg/kg)


Typical ValuesAnalytical Constituents:
Fat Content19%
Crude Fibres2.5%
Inorganic Matter 7%
Nutritional/Technical Additives: (per kg)
Vitamin A 17,310 iu
Vitamin D3 1,540 iu
Vitamin E190 mg
Trace Elements as Compounds:
Ferrous Sulphate Monohydrate641mg
Zinc Sulphate Monohydrate333mg
Manganous Sulphate Monohydrate105mg
Cupric Sulphate Pentahydrate38mg
Calcium Iodate Anhydrous3mg
Sodium Selenite0.32mg
Enterococcus Faecium: DSM 10663 / NCIMB 10415 1,000,000,000 cfu - As as aid in the establishment, maintenance and restoration of a balanced intestinal microbiota in dogs


'They are what they eat' - feeding guide
Although AATU is a highly concentrated feed and generally less quantity will be required to maintain a healthy weight, our table is a guide. We know that every dog is as unique as the family they live with. Factors including age, activity, metabolism and the time can also have an effect. Please check with your vet that your dog is at their correct healthy weight.
Daily suggested feeding amounts for adult dogs:
Weight of Dog (kg): 5kg, Activity Level/Amount per day low to high: 75-100gm
Weight of Dog (kg): 10kg, Activity Level/Amount per day low to high: 80-140gm
Weight of Dog (kg): 15kg, Activity Level/Amount per day low to high: 100-210gm
Weight of Dog (kg): 20kg, Activity Level/Amount per day low to high: 120-250gm
Weight of Dog (kg): 30kg, Activity Level/Amount per day low to high: 190-350gm
Weight of Dog (kg): 40kg+, Activity Level/Amount per day low to high: 270-450gm+
Although your dog may want to devour the whole bag we strongly recommend that you replace 25% of their existing food every other day until they are eating 100% AATU. Always ensure there is a fresh bowl of water at all times.