Being a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life. That is why our PURINA® BETA® tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein and fat to help support muscle maintenance. It is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.
New improved recipe
Chicken as the no.1 ingredient
With natural prebiotic, proven to help improve digestive health
Dual shape and size kibbles for slower chewing
Tailored nutrition - with all the essential nutrients your adult dog needs
Strong muscles - with protein to help support strong musculature
Healthy skin and shiny coat - with vitamins, zinc and omega 3 & 6 fatty acids
Healthy teeth and bones - with essential minerals and vitamins to help support healthy teeth and bones
Made with selected natural ingredients and with no added artificial colours, flavours and preservatives
BETA®: Free the Real Dog Inside
Real Dog Story
"It's so important that you recognise the dog inside. And Lola's a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. And we live in the county, so there is so much for her to experience and try. She's a Fire & Rescue Dog, but because she's such a foodie, I avoid treats when we're training - or her mind will be on the food!"
Lindsey, from Preston
Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
They're not just food motivated. They're food obsessed! Relishing the world through their mouths.
They were born to move - fast! That's why they need to run, track and retrieve.
Every walk is the start of a new mission, digging, climbing, and uncovering - and probably ends with a bath!
Chicken Meal (28%), Wheat*, Corn*, Poultry Fat, Wheat Middling, Dried Beet Pulp, Digest, Soya Meal, Dried Chicory Root* (1%), Minerals, Dried Carrot* (0.07%), Dried Spinach* (0.07%), Dried Parsley* (0.07%), *Natural ingredients.
|Omega 3 fatty acids:
|Omega 6 fatty content:
|Ferrous sulphate monohydrate:
|Calcium iodate anhydrous:
|Cupric sulphate pentahydrate:
|Manganous sulphate mohydrate:
|Zinc sulphate monohydrate:
Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust the daily amounts according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health consult a veterinary surgeon regularly. Introduce PURINA® BETA® gradually over 7 days.
This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.