We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA® tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps reduce possible discomfort in your dog's sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.
New improved recipe
Salmon as the no.1 ingredient
With natural prebiotic, proven to help improve digestive health
Dual shape and size kibbles for slower chewing
Tailored nutrition to help support sensitive skin and digestion
Sensitive digestion - with high quality protein salmon and rice, to help support good digestion
Skin sensitivity - with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort
Healthy immune system - with antioxidants to help support natural defences
Made with selected natural ingredients and with no added artificial colours, flavours and preservatives
BETA®: Free the Real Dog Inside
Real Dog Story
"Shadow was found in a rescue centre, and it was love at first sight for me. He's such a great character and is not timid at all. It's amazing really - he's fearless, and he's so confident. He's a real Thrillseeker. In the park he hares around chasing birds¿ that's his favourite past time and normally he'll go for a splash in the pond too, regardless of the temperature! As he's a rescue, I'm still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!"
Charlotte, from London
Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
They're not just food motivated. They're food obsessed! Relishing the world through their mouths.
They were born to move - fast! That's why they need to run, track and retrieve.
Every walk is the start of a new mission, digging, climbing, and uncovering - and probably ends with a bath!
Salmon Meal (17%), Wheat*, Corn*, Rice* (14%), Soya Meal, Poultry Fat, Dried Beet Pulp, Corn Gluten, Minerals, Dried Chicory Root* (1%), Digest, Fish Oil, Dried Carrot* (0.07%), Dried Spinach* (0.07%), Dried Parsley* (0.07%)
|Omega 3 fatty acids:
|Omega 6 fatty acids:
|Ferrous sulphate monohydrate:
|Calcium iodate anhydrous:
|Cupric sulphate pentahydrate:
|Manganous sulphate monohydrate:
|Zinc sulphate monohydrate:
See 'Feeding Guide' for recommended daily feeding amounts. These amounts are guidelines only. Adjust the daily amounts according to your dog's activity level, physical condition and individual needs.
Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce PURINA® BETA® gradually over 7 days.
|Dog Body Weight
||Normal Activity (gr/day)
||More Activity (gr/day)
This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.