Beta Puppy Chicken Dry Dog Food 14kg

RRP: £37.89

You save: £13.36 (35%)

£24.53 £1.75 per kg
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This is a specialist veterinary product. We will ask you a simple set of questions to confirm that you are buying the correct medicine for your pet and know how to use it safely

Warning: By law we cannot sell this product to anyone under 18, by placing an order with us you are confirming that you are over the age of 18.

Order by 3pm for Express Courier Delivery  Some of the items we sell are a bit too bulky to fit on our delivery vans so we offer our customers Next Day Delivery via courier. Deliveries are made from 8am - 8pm Monday to Saturday and 9am - 5pm on Sundays. Your delivery slot will only be confirmed once your order has been placed.

PURINA® BETA® provides 100% complete and balanced nutrition tailored to puppies, helping to support their healthy growth and development. Each of our puppy products are specially formulated to provide the high levels of protein and fat required by puppies to replenish their playful energy needs. Essential minerals and vitamins help support your puppy's natural defences and help to build strong teeth and bones. Our tailored puppy food also contains DHA, which is important for brain and vision development. PURINA® BETA® for puppies helps support their healthy immune system with vitamins and antioxidants, their digestion through a natural prebiotic, and their teeth with essential vitamins and minerals - all important key functions as they grow up. With complete and balanced support designed just for their needs, as well as the delicious taste of chicken, there's nothing not to love about PURINA® BETA® for puppies.

Tailored Nutrition
For growing puppies. Also suitable for gestation and lactation and for adult toy dogs.

Healthy Immune System
With antioxidants to help support natural defences.

Brain & Vision Development.
With DHA that is essential for growing puppies.

Healthy Teeth and Bones.
With essential vitamins and minerals to help bone growth.

BETA®: Free the Real Dog Inside
Sniffing, chasing, and exploring - everything is new for your puppy and growing up is hard work! That's why our Purina BETA® tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that's essential for growing puppies. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.

Key Benefits

New improved recipe, Chicken as the no.1 ingredient, With natural prebiotic, proven to help improve digestive health, Dual shape and size kibbles for slower chewing, Tailored nutrition for growing puppies - also suitable for gestation and lactation and for adult toy dogs, Healthy immune system - with antioxidants to help support natural defences, Brain & vision development - with DHA that is essential for growing puppies, Healthy teeth and bones - with essential minerals and vitamins to help bone growth, Made with selected natural ingredients and with no added artificial colours, flavours and preservatives

Product Information

We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #RealDogs.
To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging. #RealDogs.

Which Type is yours?

The Buddy
They greet strangers like old friends, and old friends like family.
Never happier than with other dogs and people.

The Jester
Life's a stage, and they're here to entertain!
Because nothing is more fun than a new game.

The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling and the messier the better!

The Foodie
They're not just food motivated... They're food obsessed!
Relishing the world through their mouths.

The Chaser
They were born to move - fast!
That's why they need to run, track and retrieve.

The Explorer
Every walk is the start of new mission... digging, climbing, and uncovering - and probably ends with a bath!

"Because Lenny is a Vizsla, he's a real Buddy, a real Velcro dog - he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog - He loves people and he is the perfect friend. He runs off for five minutes and then comes back. He's not 'single owner' dog as he's attached to the whole family. He'll even remember people he hasn't seen for a year! That's just his personality coming through".

Michael, from London

For more information visit


Cereals (48% Wholegrain**), Meat and Animal Derivatives (16%*), Oils and Fats, Derivatives of Vegetable Origin (of which 0.07 Dried Parsley**), Vegetable Protein Extracts, Minerals, Vegetables** (1.1% Dried Chicory Root, 0.07% Dried Carrot, 0.07% Dried Spinach), *Equivalent to 32% Rehydrated Meat and Animal Derivatives: minimum 4% Chicken, **Natural ingredients


Typical Values Analytical consituents:
Protein: 28.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibres: 2.5%
DHA: 0.05%
Nutritional additives: IU/kg:
Vit A: 22 600
Vit D3: 1 300
Vit E: 100
Ferrous sulphate monohydrate: 280
Calcium iodate anhydrous: 3.5
Cupric sulphate pentahydrate: 40
Manganous sulphate monohydrate: 21
Zinc sulphate monohydrate: 460
Sodium selenite: 0.50


Feeding Guide: Recommended number of feedings are as follows: Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food. After 3 months of age, gradually reduce moistening and feed 3 times per day. From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.

Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, Food allowances should be increased 1.5 to 2 fold maintenance levels. After weaning, the mother's food should be adjusted to maintain her at an ideal body condition. For adult toy dog refer to brand website.

Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA gradually over 7 days.

Expected Adult Body Weight
Dog Body Weight: 5 kg, Age in Months 1.5: 24h/g: 65g, Age in Months 3: 24h/g: 95g, Age in Months 5: 24h/g: 80g Age in Months 8: 24h/g: 80g Age in Months 12: 24h/g: Adult
Dog Body Weight: 10 kg, Age in Months 3: 24h/g 85g, Age in Months 3: 24h/g: 130g, Age in Months 5: 24h/g: 155g Age in Months 8: 24h/g: 160g Age in Months 12: 24h/g: Adult
Dog Body Weight: 15 kg, Age in Months 5: 24h/g: 95g, Age in Months 3: 24h/g: 155g, Age in Months 5: 24h/g: 190g Age in Months 8: 24h/g: 230g Age in Months 12: 24h/g: Adult
Dog Body Weight: 20 kg, Age in Months 8: 24h/g: 100g, Age in Months 3: 24h/g: 180g, Age in Months 5: 24h/g: 225g Age in Months 8: 24h/g: 300g Age in Months 12: 24h/g: Adult
Dog Body Weight: 25 kg, Age in Months 12: 24h/g: 105g, Age in Months 3: 24h/g: 210g, Age in Months 5: 24h/g: 265g Age in Months 8: 24h/g: 380g Age in Months 12: 24h/g: Adult

Safety Advice

This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.