BETA Puppy Dry Dog Food Chicken

£6.37 £30.24 From £2.16 per kg
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Sniffing, chasing, and exploring - everything is new for your puppy and growing up is hard work! That's why our PURINA BETA® tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that's essential for growing puppies. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.

Key Benefits

  • New improved recipe
  • Chicken as the no.1 ingredient
  • With natural prebiotic, proven to help improve digestive health
  • Dual shape and size kibbles for slower chewing
  • Tailored nutrition for growing puppies - also suitable for gestation and lactation and for adult toy dogs
  • Healthy immune system - with antioxidants to help support natural defences
  • Brain & vision development - with DHA that is essential for growing puppies
  • Healthy teeth and bones - with essential minerals and vitamins to help bone growth
  • Made with selected natural ingredients and with no added artificial colours, flavours and preservatives

Product Information

BETA®: Free the Real Dog Inside
Real Dog Story
"Because Lenny is a Vizsla, he's a real Buddy, a real Velcro dog - he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog -He loves people and he is the perfect friend. He runs off for five minutes and then comes back. He's not a 'single owner' dog as he's attached to the whole family. He'll even remember people he hasn't seen for a year! That's just his personality coming through." Michael, from London

Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging. 

The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game. 

The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better! 

The Foodie
They're not just food motivated... They're food obsessed! Relishing the world through their mouths. 

The Chaser
They were born to move - fast! That's why they need to run, track and retrieve. 

The Explorer
Every walk is the start of a new mission¿ digging, climbing, and uncovering - and probably ends with a bath!


Chicken Meal (27%), Wheat*, Corn*, Poultry Fat, Wheat Middling, Dehydrated Animal Protein, Soya Meal, Dried Beet Pulp, Digest, Dried Chicory Root* (1%), Minerals, Fish Oil, Dried Carrot* (0.07%), Dried Spinach* (0.07%), Dried Parsley (0.07%)

*Natural ingredients


Typical ValuesAnalytical constituents:
Fat content:12%
Crude ash:7.5%
Crude fibres:2.5%
Nutritional additives:IU/kg:
Vit A:22 600
Vit D3:1 300
Vit E:105
Ferrous sulphate monohydrate:(Fe: 93)
Calcium iodate anhydrous:(I: 2.4)
Cupric sulphate pentahydrate:(Cu: 10)
Manganous sulphate monohydrate:(Mn: 7)
Zinc sulphate monohydrate:(Zn: 133)
Sodium selenite:(Se: 0.22)


Recommended numbers of feedings are as follows:

Feed puppies under 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6 to 12 months, provide 2 daily feedings.

Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.

Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother's food should be adjusted to maintain her at an ideal body condition.

Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce PURINA@ BETA® gradually over 7 days.

Feeding Guide

Daily Feeding Amounts for Puppies (grams per day):

Puppy Age |     1.5 mths     3 mths     5 mths     8 mths     12 mths
Adult Weight
5kg                       60g             90g            75g           75g          Adult
6kg                       65g             95g            90g           90g          Adult
8kg                       70g             110g         115g         120g         Adult
10kg                     80g             120g         145g         150g        Adult
12kg                     85g             130g         160g         180g        Adult
14kg                     85g             140g         175g         205g        Adult
16kg                     90g             150g         190g         235g        Adult
18kg                     90g             165g         200g         265g        Adult
20kg                     95g             175g         215g         290g        Adult
22kg                     95g             185g         230g         320g        Adult
24kg                    100g            195g         245g         345g        Adult
25kg                    100g            200g         250g         360g        Adult

Safety Advice

This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.