BETA Senior Dry Dog Food Chicken

£6.37 £29.69 From £2.12 per kg
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Just because your dog is in his golden years, doesn't mean living an active, curious life should stop for him. That's why our PURINA BETA® tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health... so he is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives.

Key Benefits

New improved recipe
Chicken as the no.1 ingredient
With natural prebiotic, proven to help improve digestive health
Dual shape and size kibbles for slower chewing
Tailored nutrition to support healthy ageing for your senior dog
Joint mobility - with omega-3 fatty acid to help support healthy joints
Heart care - with essential amino acids to help support vital organ function
Healthy immune system - with antioxidants to help support natural defences
Made with selected natural ingredients and with no added artificial colours, flavours and preservatives.

Product Information

BETA®: Free the Real Dog Inside
Real Dog Story
When I got Bailey it was amazing to see his unique personality come out. He's a proper Chaser now. And his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he's not always running in the same environment. Keeps it interesting for us both! Andrew, from Carshalton

Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging. 

The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game. 

The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!

The Foodie
They're not just food motivated... They're food obsessed! Relishing the world through their mouths.

The Chaser
They were born to move - fast! That's why they need to run, track and retrieve.

The Explorer
Every walk is the start of a new mission... digging, climbing, and uncovering - and probably ends with a bath! 


Chicken Meal (29%), Wheat*, Corn*, Wheat Middling, Poultry Fat, Dried Beet Pulp, Minerals, Dried Chicory Root* (1%), Digest, Fish Oil, Dried Carrot* (0.07%), Dried Spinach* (0.07%), Dried Parsley* (0.07%) 

*Natural ingredients


Typical ValuesAnalytical constituents:
Fat content:10%
Crude ash:7.5%
Crude fibres:2.5%
Omega 3 fatty acids:0.2%
Nutritional additives:IU/kg:
Vit A:21 200
Vit D3:1200
Vit E:100
Ferrous sulphate monohydrate:(Fe: 88)
Calcium iodate anhydrous:(I: 2.2)
Cupric sulphate pentahydrate:(Cu: 9)
Manganous sulphate monohydrate:(Mn: 6)
Zinc sulphate monohydrate:(Zn: 120)
Sodium selenite:(Se: 0.21)


See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust the daily amounts according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA® gradually over 7 days. 

Feeding Guide

Daily feeding amounts for senior dogs (grams per day):

Dog Body Weight      Normal Activity      More Active
           5kg                           115g                     130g
          10kg                          185g                     210g
          15kg                          240g                     275g
          20kg                          290g                     330g
          25kg                          335g                     385g
          30kg                          380g                     435g
          35kg                          425g                     485g
          40kg                          460g                     530g
          45kg                          500g                     570g
          50kg                          535g                     615g
          55kg                          570g                     655g
          60kg                          605g                     695g
          65kg                          640g                     730g
          70kg                          670g                     770g

Safety Advice

This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.