Beta Sensitive Dog with Salmon 14kg

£37.49 £2.68 per kg
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA® tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps reduce possible discomfort in your dog's sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.

Key Benefits

Salmon as the No.1 Ingredient - made with Selected Natural Ingredients, With no added artificial colours, flavours and preservatives, With Natural Prebiotic, proven to help improve Digestive Health, Dual shape and size kibbles, Tailored Nutrition to help support sensitive skin and digestion, Sensitive Digestion - with high quality protein (salmon) and rice, to help support good digestion, Skin Sensitivity - with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort, Healthy Immune System - with antioxidants to help support natural defences

Product Information

BETA®: Free the Real Dog Inside
Real Dog Story
Shadow was found in a rescue centre, and it was love at first sight for me. He's such a great character and is not timid at all. It's amazing really - he's fearless, and he's so confident. He's a real Thrillseeker. In the park he hares around chasing birds… that's his favourite past time and normally he'll go for a splash in the pond too, regardless of the temperature! As he's a rescue, I'm still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!” Charlotte, from London

Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.

The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.

The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!

The Foodie
They're not just food motivated… They're food obsessed! Relishing the world through their mouths.

The Chaser
They were born to move - fast! That's why they need to run, track and retrieve.

The Explorer
Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!


Salmon Meal (17%), Wheat*, Corn*, Mica* (14%, Soya Meal, Poultry Fat, Dried Beet Pulp, Corn Gluten, Minerals, Dried Chicory Root* (1%), Digest, Fish Oil, Dried Carrot* (0.07%), Dried Spinach* (0.07%, Dried Parsley* (0.07%), *Natural ingredients


Typical ValuesAnalytical constituents:
Fat content:14%
Crude ash:7.5%
Crude fibres:3.0%
Omega 3 fatty acids:0.2%
Omega 6 fatty acids:1.4%
Nutritional additives:IU/kg:
Vit A:20 300
Vit D3:1180
Vit E:96
Ferrous sulphate monohydrate:(Fe: 84)
Calcium iodate anhydrous:(I: 2.1)
Cupric sulphate pentahydrate(Cu: 9.2)
Manganous sulphate monohydrate:(Mn: 6.2)
Zinc sulphate monohydrate:(Zn: 120)
Sodium selenite:(Se: 0.2)


Daily feeding amounts for adult sensitive dogs (grams per day):
Dog Body Weight: 10kg, Normal Activity (gr/per day): 175, More Active (gr/per day): 200
Dog Body Weight: 12kg, Normal Activity (gr/per day): 200, More Active (gr/per day): 225
Dog Body Weight: 14kg, Normal Activity (gr/per day): 220, More Active (gr/per day): 250
Dog Body Weight: 16kg, Normal Activity (gr/per day): 240, More Active (gr/per day): 275
Dog Body Weight: 18kg, Normal Activity (gr/per day): 260, More Active (gr/per day): 295
Dog Body Weight: 20kg, Normal Activity (gr/per day): 280, More Active (gr/per day): 320
Dog Body Weight: 22kg, Normal Activity (gr/per day): 295, More Active (gr/per day): 340
Dog Body Weight: 24kg, Normal Activity (gr/per day): 315, More Active (gr/per day): 360
Dog Body Weight: 25kg, Normal Activity (gr/per day): 325, More Active (gr/per day): 370
Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times.
To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA® gradually over 7 days.

Feeding Guide

Recommended daily feeding amounts weight of dog=grams per day:

5-12kg = 110-210g

12-25kg = 210-370g

25-45kg = 370-580g

45-70kg = 580-800g. 

These amounts are guidelines only. Adjust the daily amounts according to your dog’s activity level, physical condition and individual needs. 

To monitor your dog’s health, consult a veterinary surgeon regularly. 

Clean, fresh water should be available at all times.

Introduce PURINA BETA gradually over 7 days.

Safety Advice

This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.