Beta Sensitive Dry Dog Food with Salmon 2.5kg

RRP: £7.79

You save: £1.34 (17%)

£6.45 £2.58 per kg

This is a specialist veterinary product. We will ask you a simple set of questions to confirm that you are buying the correct medicine for your pet and know how to use it safely

Warning: By law we cannot sell this product to anyone under 18, by placing an order with us you are confirming that you are over the age of 18.

Order by 3pm for Express Courier Delivery  Some of the items we sell are a bit too bulky to fit on our delivery vans so we offer our customers Next Day Delivery via courier. Deliveries are made from 8am - 8pm Monday to Saturday and 9am - 5pm on Sundays. Your delivery slot will only be confirmed once your order has been placed.

BETA®: Free the Real Dog Inside
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA® tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3 & 6 fatty acids that helps reduce possible discomfort in your dog's sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.

Tailored Nutrition
To help support sensitive skin and digestion.
Sensitive Digestion
With high quality protein (salmon) to help support good digestion.
Skin Sensitivity.
With vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort.
Healthy Immune System.
With antioxidant to help support natural defences.

Key Benefits

Made with selected natural ingredients, Dual-shape & size kibbles for slower chewing, With natural prebiotic proven to help improve digestive health, No added artificial colours, flavours or preservatives

Product Information

For more information visit:

We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs.
To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging
Which Type is Yours?
The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.
The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
The Foodie
They're not just food motivated... They're food obsessed! Relishing the world through their mouths.
The Chaser
They were born to move - fast! That's why they need to run, track and retrieve.
The Explorer
Every walk is the start of a new mission... digging, climbing, and uncovering - and probably ends with a bath!

"Shadow was found in a rescue centre, and it was love at first sight for me. He's such a great character and is not timid at all. It's amazing really - he's fearless, and he's so confident. He's a real Thrillseeker. In the park he hares around chasing birds... that's his favourite past time and normally he'll go for a splash in the pond too, regardless of the temperature! As he's a rescue, I'm still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!"
Charlotte. from London
The Thrillseeker


Cereals (64% Wholegrain**), Meat and Animal Derivatives, Oils and Fats, Fish and Fish Derivatives (1.8%*), Derivatives of Natural Origin (2% Dried Beet Pulp, 0.07% Dried Parsley**), Vegetable Protein Extracts, Vegetables** (1.1% Dried Chicory Root, 0.07% Dried Carrot, 0.07% Dried Spinach), Minerals, *Equivalent to 4% Rehydrated Fish and Fish Derivatives: equivalent to 4% Salmon, **Natural ingredients


Typical Values Analytical constituents
Protein: 23.0%
Fat content: 10.0%
Crude ash: 8.0%
Crude fibres: 3.0%
Omega 3 fatty acids: 0.2%
Omega 6 fatty acids: 1.4%
Nutritional additives: IU/kg:
Vit. A: 20 300
Vit. D3: 1 180
Vit E: 96
Ferrous sulphate monohydrate: 250
Calcium iodate anhydrous: 3.2%
Cupric sulphate pentahydrate: 36
Manganous sulphate monohydrate: 19
Zinc sulphate monohydrate: 410
Sodium selenite: 0.45


Feeding Guide: See table for recommended daily feeding amounts.
These amounts are guidelines only. Adjust the daily amounts according to your dog's activity level, physical condition and individual needs.
To monitor your dog's health, consult a veterinary surgeon regularly. Clean fresh water should be available at all times. Introduce BETA® gradually over 7 days.

Daily Feeding Amounts for Adult Maintenance (Grams per Day)
Dog Body Weight: 5 kg, Normal Activity (gr/24 hours): 125 g, More Active (gr/24 hours): 140 g
Dog Body Weight: 10 kg, Normal Activity (gr/24 hours): 195 g, More Active (gr/24 hours): 225 g
Dog Body Weight: 15 kg, Normal Activity (gr/24 hours): 225 g, More Active (gr/24 hours): 295 g
Dog Body Weight: 20 kg, Normal Activity (gr/24 hours): 310 g, More Active (gr/24 hours): 355 g
Dog Body Weight: 25 kg, Normal Activity (gr/24 hours): 360 g, More Active (gr/24 hours): 415 g
Dog Body Weight: 30 kg, Normal Activity (gr/24 hours): 410 g, More Active (gr/24 hours): 470 g
Dog Body Weight: 35 kg, Normal Activity (gr/24 hours): 455 g, More Active (gr/24 hours): 520 g
Dog Body Weight: 40 kg, Normal Activity (gr/24 hours): 490 g, More Active (gr/24 hours): 570 g
Dog Body Weight: 45 kg, Normal Activity (gr/24 hours): 535 g, More Active (gr/24 hours): 615 g
Dog Body Weight: 50 kg, Normal Activity (gr/24 hours): 575 g, More Active (gr/24 hours): 660 g
Dog Body Weight: 55 kg, Normal Activity (gr/24 hours): 615 g, More Active (gr/24 hours): 700 g
Dog Body Weight: 60 kg, Normal Activity (gr/24 hours): 650 g, More Active (gr/24 hours): 745 g
Dog Body Weight: 65 kg, Normal Activity (gr/24 hours): 685 g, More Active (gr/24 hours): 785 g
Dog Body Weight: 70 kg, Normal Activity (gr/24 hours): 720 g, More Active (gr/24 hours): 825 g

Feeding Guide

Recommended daily feeding amounts weight of dog=grams per day : 5-12kg = 110-210g, 12-25kg = 210-370g, 25-45kg = 370-580g, 45-70kg = 580-800g. These amounts are guidelines only. Adjust the daily amounts according to your dog’s activity level, physical condition and individual needs. To monitor your dog’s health, consult a veterinary surgeon regularly. Clean, fresh water should be available at all times.Introduce PURINA BETA gradually over 7 days.