Beta Sensitive Dry Dog Food with Salmon 2.5kg

BETA®: Free the Real Dog Inside
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA® tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3 & 6 fatty acids that helps reduce possible discomfort in your dog's sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.

Tailored Nutrition
To help support sensitive skin and digestion.
Sensitive Digestion
With high quality protein (salmon) to help support good digestion.
Skin Sensitivity.
With vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help reduce possible discomfort.
Healthy Immune System.
With antioxidant to help support natural defences.

Made with selected natural ingredients, Dual-shape & size kibbles for slower chewing, With natural prebiotic proven to help improve digestive health, No added artificial colours, flavours or preservatives

For more information visit: www.purina-beta.co.uk

We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs.
To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging
#RealDogs
Which Type is Yours?
The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.
The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
The Foodie
They're not just food motivated... They're food obsessed! Relishing the world through their mouths.
The Chaser
They were born to move - fast! That's why they need to run, track and retrieve.
The Explorer
Every walk is the start of a new mission... digging, climbing, and uncovering - and probably ends with a bath!

"Shadow was found in a rescue centre, and it was love at first sight for me. He's such a great character and is not timid at all. It's amazing really - he's fearless, and he's so confident. He's a real Thrillseeker. In the park he hares around chasing birds... that's his favourite past time and normally he'll go for a splash in the pond too, regardless of the temperature! As he's a rescue, I'm still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!"
Charlotte. from London
The Thrillseeker

Cereals (64% Wholegrain**), Meat and Animal Derivatives, Oils and Fats, Fish and Fish Derivatives (1.8%*), Derivatives of Natural Origin (2% Dried Beet Pulp, 0.07% Dried Parsley**), Vegetable Protein Extracts, Vegetables** (1.1% Dried Chicory Root, 0.07% Dried Carrot, 0.07% Dried Spinach), Minerals, *Equivalent to 4% Rehydrated Fish and Fish Derivatives: equivalent to 4% Salmon, **Natural ingredients

Feeding Guide: See table for recommended daily feeding amounts.
These amounts are guidelines only. Adjust the daily amounts according to your dog's activity level, physical condition and individual needs.
To monitor your dog's health, consult a veterinary surgeon regularly. Clean fresh water should be available at all times. Introduce BETA® gradually over 7 days.

Daily Feeding Amounts for Adult Maintenance (Grams per Day)
Dog Body Weight: 5 kg, Normal Activity (gr/24 hours): 125 g, More Active (gr/24 hours): 140 g
Dog Body Weight: 10 kg, Normal Activity (gr/24 hours): 195 g, More Active (gr/24 hours): 225 g
Dog Body Weight: 15 kg, Normal Activity (gr/24 hours): 225 g, More Active (gr/24 hours): 295 g
Dog Body Weight: 20 kg, Normal Activity (gr/24 hours): 310 g, More Active (gr/24 hours): 355 g
Dog Body Weight: 25 kg, Normal Activity (gr/24 hours): 360 g, More Active (gr/24 hours): 415 g
Dog Body Weight: 30 kg, Normal Activity (gr/24 hours): 410 g, More Active (gr/24 hours): 470 g
Dog Body Weight: 35 kg, Normal Activity (gr/24 hours): 455 g, More Active (gr/24 hours): 520 g
Dog Body Weight: 40 kg, Normal Activity (gr/24 hours): 490 g, More Active (gr/24 hours): 570 g
Dog Body Weight: 45 kg, Normal Activity (gr/24 hours): 535 g, More Active (gr/24 hours): 615 g
Dog Body Weight: 50 kg, Normal Activity (gr/24 hours): 575 g, More Active (gr/24 hours): 660 g
Dog Body Weight: 55 kg, Normal Activity (gr/24 hours): 615 g, More Active (gr/24 hours): 700 g
Dog Body Weight: 60 kg, Normal Activity (gr/24 hours): 650 g, More Active (gr/24 hours): 745 g
Dog Body Weight: 65 kg, Normal Activity (gr/24 hours): 685 g, More Active (gr/24 hours): 785 g
Dog Body Weight: 70 kg, Normal Activity (gr/24 hours): 720 g, More Active (gr/24 hours): 825 g

Recommended daily feeding amounts weight of dog=grams per day : 5-12kg = 110-210g, 12-25kg = 210-370g, 25-45kg = 370-580g, 45-70kg = 580-800g. These amounts are guidelines only. Adjust the daily amounts according to your dog’s activity level, physical condition and individual needs. To monitor your dog’s health, consult a veterinary surgeon regularly. Clean, fresh water should be available at all times.Introduce PURINA BETA gradually over 7 days.