BETA Working Dog Adult Dry Dog Food Chicken 14kg

RRP: £31.25

You save: £8.28 (26%)

£22.97 £1.64 per kg
We know how important it is for dog's to live an active life unleashed and he needs a food that can properly fuel his natural enthusiasm for life!. That's why our PURINA® BETA® naturally tailored nutrition for Working dogs includes essential amino acids and high level of antioxidants to support muscle health and to help him stay in great condition during highly challenging active periods. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, that helps your adventurous dog to enjoy his active life every day. And all this without including any added artificial colours, flavours or preservatives.

Key Benefits

New improved recipe, Rich in chicken, With natural prebiotic, proven to help improve digestive health, Dual shape and size kibbles for slower chewing, Tailored nutrition with all the essential nutrients your adult working dog needs, Full of energy - with high levels of protein and fat to help your working dog replenish his energy stores during active periods, Muscle recovery - with essential amino acids for strong muscles and to help support muscle repair after activity, Great condition - with high levels of antioxidants to help with strenuous activity, Made with selected natural ingredients and with no added artificial colours, flavours and preservatives

Product Information

BETA®: Free the Real Dog Inside
Real Dog Story
Meg is my lead working sheep dog on the farm. She has such a strong work ethic and is so reliable that I now use her to train all my other dogs. She even tries to ‘herd' all her toys! - so it's no surprise that she has been a Champion Working Trial dog for many years, as she just loves her work. She is also really affectionate and very easy-going, although she can be quite the Foodie as she tries to steal my food when I'm not looking from time to time! Alison, Herefordshire

Which Type is Yours?
We know dogs are happiest and healthiest when they're free to live a life unleashed, exploring the world, and having fun. Being #realdogs. To help you Free the Real Dog Inside, we've created six inspiring examples of #realdogs and what gets their tails wagging.

The Buddy
They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

The Jester
Life's a stage, and they're here to entertain! Because nothing is more fun than a new game.

The Thrillseeker
They just love to dive right in. Splashing, swimming, rolling, and the messier the better!

The Foodie
They're not just food motivated… They're food obsessed! Relishing the world through their mouths.

The Chaser
They were born to move - fast! That's why they need to run, track and retrieve.

The Explorer
Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath

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Wheat*, Chicken Meal (22%), Dehydrated Animal Protein, Poultry Fat, Wheat Middling, Dried Beet Pulp, Digest, Dried Chicory Root* (1%), Minerals, Dried Carrot* (0.07%), Dried Spinach* (0.07%), Dried Parsley* (0.07%), *Natural ingredients


Typical ValuesAnalytical Constituents:
Fat content:14%
Crude ash:7.5%
Crude fibres:2.5%
Nutritional Additives: IU/kg:
Vit. A:24 150
Vit. D3:1 400
Vit. E:115
Ferrous sulphate monohydate:(Fe: 100)
Calcium iodate anhydrous:(I: 2.5)
Cupric sulphate pentahydrate:(Cu: 11)
Manganous sulphate monohydrate:(Mn: 7)
Zinc sulphate monohydrate:(Zn: 140)
Sodium selenite:(Se: 0.24)


Daily feeding amounts for adult and working (grams per day):
Dog Body WeightNormal Activity (gr/per day)1 Hour Activity (gr/per day)3 Hours Activity (gr/per day)
5 kg110 g125g140g
10 kg175g200g225g
15 kg225g260g295g
20 kg275g315g360g
25 kg320g365g415g
30 kg360g415g470g
40 kg400g460g525g
45 kg475g500g570g
50 kg510g545g620g
55 kg545g585g665g
60 kg          575g                    660g                    450g            
65 kg610g695g750g
70 kg640g                    730g830g                     

Feeding Guide

Daily feeding amounts for adult and working (grams per day):
Dog Body WeightNormal Activity (gr/per day)1 Hour Activity (gr/per day)3 Hours Activity (gr/per day)
5 kg120 g135g155g
15 kg         245g                    280g                     320g                     
20 kg         300g                    240g                     390g                     
25 kg         345g                    395g                     450g                     
30 kg         390g                    450g                     510g                     
35 kg         435g                    495g                     656g                     
40 kg         475g                    545g                     620g                     
45 kg         515g                    590g                     670g                     
50 kg         550g                    630g                     720g                     
60 kg         620g                    710g                     810g                     
65kg          655g                    750g                     855g                     
70 kg         690g                    790g                     900g                     

Feeding Guide: See table for recommend daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog's activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly.

Introduce Beta® gradually over 7 days.

Safety Advice

This bag is not a toy. To avoid risk of suffocation, keep out of reach of children and pets.