Beyond Simply 9 Dry Dog Food Rich in Chicken 10kg

£37.99 £3.80 per kg
4 IN STOCK More available from 1 September
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This is a specialist veterinary product. We will ask you a simple set of questions to confirm that you are buying the correct medicine for your pet and know how to use it safely

Warning: By law we cannot sell this product to anyone under 18, by placing an order with us you are confirming that you are over the age of 18.

Order by 3pm for Express Courier Delivery  Some of the items we sell are a bit too bulky to fit on our delivery vans so we offer our customers Next Day Delivery via courier. Deliveries are made from 8am - 8pm Monday to Saturday and 9am - 5pm on Sundays. Your delivery slot will only be confirmed once your order has been placed.

Simple means knowing what your dog is eating - a composition list of nine, recognizable key ingredients you know and trust. It sounds simple, but the recipe behind it is not. We have thoughtfully selected ingredients that work together in a delicious and complete meal to provide the nourishment your dog needs in a food that he'll enjoy.

We are proud that high quality chicken is the first ingredient in our chicken recipe. Not only is the chicken delicious, but it also provides essential amino acids to maintain lean muscle mass and support a healthy immune system.

Beyond combines selected natural ingredients with Purina expertise to create a range of 100% complete dog food recipes that you can trust and that your dog will enjoy.

Key Benefits

  • Complete dog food with selected natural ingredients
  • Chicken is the no1 ingredient
  • Created by our Purina experts
  • No added wheat
  • No added artificial colourants, flavouring or preservatives

Product Information

We are proud to own and run the factory in which Beyond is made, which means that we take full responsibility for every step in the creation of our dog food. Purina's team of experts 'go beyond' when it comes to sourcing, food safety, nutrition and dog enjoyment.


High quality chicken - chicken is a delicious source of high quality protein, which helps to maintain lean muscle mass as well as helping to support a healthy immune system.

Dehydrated chicken protein - we take chicken cooked at high temperature to remove the water and fat, which provides another source of high quality protein.

Fat - a rich source of energy and necessary for providing essential fatty acids.

Whole barley and other cereals - the combination of whole barley and other cereals can supply dogs with a steadier release of energy than less complex carbohydrates, helping to keep them moving for longer, and helping to support digestion through soluble and insoluble fibre.

Dried vegetables - all sourced with care.

Chicken* (20%), Dehydrated Chicken Protein (18.5%), Whole Barley** (18.5%), Oat Groats**, Rice**, Poultry Fat, Digest, Minerals, Dried Carrot (0.5%), Dried Pea (0.5%). 

**Cereals (50%)
*Natural ingredients


Typical Values Analytical Constituent:
Protein 25.0%
Fat content 15.0%
Omega 6 fatty acid: Linoleic acid 2.0%
Crude ash 7.5%
Crude fibres 3.0%
Nutritional additives: IU/kg:
Vit A: 21 000
Vit D3: 680
Vit E: 110
Ferrous sulphate monohydrate: 220
Calcium Iodate anhydrous: 2.8
Cupric sulphate pentahydrate: 44
Manganous sulphate monohydrate: 105
Zinc sulphate monohydrate: 370
Sodium selenite: 0.26
With antioxidants


See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly.

Feeding Guide

of Dog
Daily Amount
to Feed
1-5 kg 40-115 g
5-10 kg 115-180 g
10-15 kg 180-240 g
15-25 kg 240-335 g
25-35 kg 335-420 g
35-45 kg 420-500 g

For dogs weighing over 45kg, feed 500g + 35g per additional 5kg of bodyweight.