Simple means knowing what your dog is eating - a composition list of nine, recognizable key ingredients you know and trust. It sounds simple, but the recipe behind it is not. We have thoughtfully selected ingredients that work together in a delicious and complete meal to provide the nourishment your dog needs in a food that he'll enjoy.
We are proud that high quality chicken is the first ingredient in our chicken recipe. Not only is the chicken delicious, but it also provides essential amino acids to maintain lean muscle mass and support a healthy immune system.
Beyond combines selected natural ingredients with Purina expertise to create a range of 100% complete dog food recipes that you can trust and that your dog will enjoy.
We are proud to own and run the factory in which Beyond is made, which means that we take full responsibility for every step in the creation of our dog food. Purina's team of experts 'go beyond' when it comes to sourcing, food safety, nutrition and dog enjoyment.
High quality chicken - chicken is a delicious source of high quality protein, which helps to maintain lean muscle mass as well as helping to support a healthy immune system.
Dehydrated chicken protein - we take chicken cooked at high temperature to remove the water and fat, which provides another source of high quality protein.
Fat - a rich source of energy and necessary for providing essential fatty acids.
Whole barley and other cereals - the combination of whole barley and other cereals can supply dogs with a steadier release of energy than less complex carbohydrates, helping to keep them moving for longer, and helping to support digestion through soluble and insoluble fibre.
Dried vegetables - all sourced with care.
Chicken* (20%), Dehydrated Chicken Protein (18.5%), Whole Barley** (18.5%), Oat Groats**, Rice**, Poultry Fat, Digest, Minerals, Dried Carrot (0.5%), Dried Pea (0.5%).
See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly.
For dogs weighing over 45kg, feed 500g + 35g per additional 5kg of bodyweight.