Hill's Ideal Balance Adult No Grain Chicken & Potato Dry Dog Food

£14.49 – £43.27 From £3.61 per kg
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  1. 2kg
  2. 12kg
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This is a specialist veterinary product. We will ask you a simple set of questions to confirm that you are buying the correct medicine for your pet and know how to use it safely

Warning: By law we cannot sell this product to anyone under 18, by placing an order with us you are confirming that you are over the age of 18.

Order by 3pm for Express Courier Delivery  Some of the items we sell are a bit too bulky to fit on our delivery vans so we offer our customers Next Day Delivery via courier. Deliveries are made from 8am - 8pm Monday to Saturday and 9am - 5pm on Sundays. Your delivery slot will only be confirmed once your order has been placed.

Perfectly balanced natural ingredients plus vitamins, minerals and amino acids, made with NO GRAINS. 

Key Benefits

  • Grains: Not added Elimination of grains makes food suitable for dogs with grain sensitivities. 
  • Protein: High and of high quality, Chicken No. 1 ingredient Helps dogs build and maintain lean muscle.
  • Animal protein: High - 70% animal protein of the total protein in the formulation For consumers who prefer protein from animal sources. 
  • Omega-3 & Omega-6 fatty acid: Added Promotes healthy skin & shiny coat.
  • Soy, wheat and maize: Excluded To meet pet owners' concern.
  • Natural ingredients: Balanced Natural ingredients to meet pet owner' needs and concerns.
  • Proteins, fats, vitamins, minerals, fibre: Controlled & balanced Balanced level of nutrients help maintain dogs' overall health. Avoidance of excess or deficiency leads to pets' best health. 

Product Information

Ideal Balance No Grain is designed for pet owners who prefer to feed their dog a perfectly balanced no grain food high in animal protein or with hypoallergenic benefits. 

Recommended for

Suitable for adult dogs aged 1-6 years, and pet owners who prefer to feed their dog a no grain food high in animal protein or with hypoallergenic benefits. 


Chicken & Potato: Chicken meal (25%), dried potato (14%), potato starch, yellow peas (12%), dried peas (12%), animal fat, digest, vegetable oil, flaxseed (2%), minerals, dried beet pulp, dried carrots (0.5%), tomato pomace (0.2%), spinach powder, grape pomace, citrus pulp, vitamins, trace elements and beta-carotene. With a natural ntioxidant (mixed tocopherols). 


Protein 26.6% Fat 15.6% Carbohydrate (NFE) 42.0% Fibre (crude) 2.7% Crude ash 5.0% Moisture 8.0% Calcium 0.81% Phosphorus 0.63% Sodium 0.30% Potassium 0.74% Magnesium 0.08% Omega-3 fatty acids 0.81% Omega-6 fatty acids 3.09% Vitamin A10 9,332IU/kg Vitamin D10 673IU/kg Vitamin E10 730mg/kg Vitamin C10 115mg/kg Beta-carotene 1.5mg/kg 


Instructions: Feed daily amount shown; adjust if necessary to maintain optimum weight. Feeding this food for the first time? Mix increasing amounts of the new food with decreasing amounts of the previous food over a 7 day period.

Feeding Guide

Body weight kg Dry grams
2.5 kg 50-70 g
5 kg 85-115 g
10 kg 140-195 g
20 kg 240-330 g
30 kg 325-450 g
40 kg 400-555 g
50 kg 475-655 g
60 + kg 11 g per kg

Storage Information

Protect from Moisture. Store in a cool dry place.