Background graphic
True Instinct Logo The Ultimate in Natural Pet Nutrition

Awaken their instinct with only the highest quality, real ingredients. Feed them the food they instinctively desire, packed with natural goodness your cat or dog needs to stay healthy and to be a loving companion.

SHOP NOW

Always Real and Natural

We always insist on high quality ingredients, human-grade meats, fish, whole fruits and vegetables. Only real foods that provide naturally-derived nutrients. The optimum nourishment that your dog or cat will naturally love.